Market Intelligence Training (Market Intel) no. 11
Introduction
Find and manage relevant information on the EU market. This training will give you the knowledge and tools to give your exporters the information they need to export to the EU. Upon completion of this training you will be able improve the market information system of your organisation.
Programme
The programme consists of a mix of lectures, a case study, field visits and group exercises. Please find below an overview of the subjects that will be covered during the training. · Market Research Techniques
· Online Data-mining
· Information management
· Information processing
· SME information needs analyses
· Quality management Who can apply?· Market information specialists of a private or public BSO from CBI-target countries.
· You are responsible for finding and processing market information on EU markets for exporters.
· Participants should have an excellent command of the English language. Cost of participation
• Participation fee of €250,- (non refundable)
• Flight ticket to The Netherlands
• Personal expenses
CBI will cover the costs of the hotel and provides a fixed contribution to your flight ticket
Goals
After participating in this training, you will be able to...
- determine the current position of your BSO regarding market intelligence;
- determine the information needs of your clients;
- determine the core competencies and core problems of your BSO in view of the needed market information by clients;
- develop or improve the BSO Market Information System (MIS) strategies and writing an action plan to reach the defined goals;
- determine relevant online information sources;
- gather, analyse and distribute information on the EU in an efficient way;
- select relevant information based on the needs of the exporter or sector; and,
- share knowledge and experiences with BSO colleagues from all over the world.
Programme
Testimonials
Practical Information
| Sector | |
| Duration | 5 days |
| Start date | August 30, 2010 |
| End date | September 03, 2010 |
| Location | Rotterdam, The Netherlands |
| Application | Open for application until 2010-06-15 | | Costs | Please contact the programme manager for more information |
| Programme Manager | Mrs. I. Sloekers |
Apply for this training
There is no online application form available for this training.
Training documents
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